💼 Professional ProfileIryna Safina is a nail aesthetics specialist with over 20 years of professional experience, whose work has gained international recognition for its depth, consistency, and multidisciplinary approach.
Her professional activity spans practical application, research, and expert evaluation, allowing her to contribute to the development of the nail industry from both applied and analytical perspectives.
Iryna Safina is the author of the scientific article “Economics of the Nail Industry: Analysis of Trends, Competition, and Successful Business Strategies in the Context of Globalization”, where she examines market dynamics, competitive environments, and strategic development models within the global nail industry. Her work is based on comparative and structural analysis, integrating international research data into a comprehensive industry perspective.
She is also the creator of the proprietary “Mindful Manicure Practice”, a copyrighted methodology presented as a practical guide. This system introduces an integrated approach to manicure, combining technical precision, aesthetic principles, and conscious client interaction, expanding traditional service standards within nail care.
⚖️ Expert & Judging Activity
• Certified Judge – IBJA (International Beauty Judging Academy)International judge in the Nail category
Iryna Safina is officially certified as a nail judge by the International Beauty Judging Academy (IBJA), confirming her role as an independent expert qualified to evaluate professional work according to international standards and ethics.
She is also a member of the judging panel of the World Beauty Championship (WBC), where she contributes to the evaluation of competition entries, ranking processes, and the maintenance of unified professional standards.
In addition to her judging role, she acts as a peer reviewer of scientific publications, conducting independent evaluations within a double-blind review system, supporting research quality and academic integrity.
🤝 Professional Membership
Iryna Safina is a Senior Member of the Eurasian Beauty Guild (EBG), an international professional association объединяющей специалистов индустрии красоты по всему миру. Her involvement reflects active participation in global professional dialogue, knowledge exchange, and the development of industry standards.
🏆 Awards & Recognition
• Client’s Choice: Nail Master — 2023
✨ Professional ImpactIryna Safina represents a specialist whose profile is built at the intersection of practical expertise, scientific research, proprietary methodologies, and international judging activity.
Her work contributes to the advancement of professional standards, the development of analytical understanding within the industry, and the strengthening of the global expert community in nail aesthetics.
Her nomination in the Rising Star in Nail Industry category highlights not only her continued professional growth, but also her evolving influence and relevance within the international beauty industry.
20/10/2025